Honoring a Legend: Niki Lauda’s Legacy Lives On 🏁
Remembering Niki Lauda
22 Feb 1949 – 20 May 2019
This week, we pause to remember one of the greatest names in Formula 1 history: Andreas Nikolaus "Niki" Lauda. A three-time world champion (1975, 1977, 1984), Lauda was the embodiment of resilience and brilliance on the track. His legendary comeback after the near-fatal 1976 Nürburgring crash remains one of the most heroic stories in sports.
Off the track, Lauda left an equally powerful legacy. As non-executive chairman for Mercedes-AMG Petronas, he played a pivotal role in bringing Lewis Hamilton to the team—setting the stage for one of the most dominant eras in F1 history.
Explore Our Niki Lauda Collection 
Own a piece of racing history from the icon who redefined what it meant to be a champion. Our exclusive Niki Lauda Collection features helmets that capture the spirit of Lauda’s incredible career.
Featured: Triple Champion Signed Helmet
A true collector’s treasure—this special edition helmet is hand-signed by Niki Lauda, Lewis Hamilton, and Nico Rosberg. All three are world champions with Mercedes and represent a golden era of racing excellence. This is one of the only helmets in the world signed by all three legends.
Don’t miss the chance to own this museum-worthy item.
Only one available. Serious inquiries only.
View Special Triple Signed Helmet
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